My company, The Key 2 Growth, provide lead generation services. So you would be forgiven for thinking this post is about to cause some serious pain in the board room.

Then again, if you’ve checked out our strap line; Making Success Inevitable. You might be thinking that these guys and gals will stop at nothing to make your business a success, even if this means ditching outsourcing, right?!

The truth is, whether you are outsourcing your lead generation or not, the question is the same:

Can you build a sustainable, repeatable process for ensuring the right messages are communicated in the right way, at the right time, to the right people?

If your current outsourcing relationships don’t allow you to do this, then you are missing out on building value into your business.

This is the number one reason not to outsource, it’s not about time and money, but about value and intelligence.

With this in mind our Managing Director has written a mini 4-pager on ‘How NOT to Outsource Your Lead Generation’. If you’d like a copy, please click here to email me at


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