Direct Marketing is defined by direct marketing legend Drayton Bird as:
“any advertising activity which creates and exploits a direct relationship between you and your prospect or customer as an individual”
Now you may have noticed that we are great believers in both Direct Marketing and Direct Response Marketing (DRM).
And no, they are not the same!
Please click here to be redirected to the article on Direct Marketing and Direct Response Marketing
I’ve moved the post because Google penalises you for duplicate content! And I don’t want to confuse. I will be doing a more detailed post just on DM soon, so Click here to sign up for marketing tips straight to your inbox and I’ll let you know when the full Direct Marketing Detail post comes available – or email me at firstname.lastname@example.org, or call on 01293 880 180 – Thanks, Ben.