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Why apply the 80/20 rule to Copywriting

by Ben Rose | Jun 6, 2014 | B2B Marketing Advice, Copywriting

I came across this question in a forum the other day: “do you think it is a good idea to apply the 80/20 rule (pareto principle) to copywriting or should one strive for the 100%?” Well, if you have ever tried to get a piece of copy to 100%, then you...

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