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5 Reasons Why Broker Cold Calling is Dead

by Ben Rose | Dec 3, 2014 | Insurance Broker Marketing Advice, Reports & Articles, Telemarketing

Please note this post is primarily aimed at insurance brokers looking to grow their commercial book in the 10-250k premium space – though does have wider relevance. I recently talkedĀ on Linked IN about the Cold Call Challenge to Insurance Brokers. The challenge...

Insurance Telemarketing is Dead… [Part 1] Making a decision on cold calling for your brokerage

by Ben Rose | Jan 27, 2014 | Direct Marketing, Insurance Broker Marketing Advice, Reports & Articles, Telemarketing

B2B insurance telemarketing and just cold calling in general are getting tougher. Telemarketing companies are leaving the insurance sector for greener pastures. Those that remain fight for introductions and they fight in what (as we shall see) some business owners are...

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