by Ben Rose | Dec 3, 2014 | Insurance Broker Marketing Advice, Reports & Articles, Telemarketing
Please note this post is primarily aimed at insurance brokers looking to grow their commercial book in the 10-250k premium space – though does have wider relevance. I recently talked on Linked IN about the Cold Call Challenge to Insurance Brokers. The challenge...
by Ben Rose | Jun 16, 2014 | Insurance Broker Marketing Advice
The Key 2 Maximising Sales Getting quality leads is one thing, converting the opportunity to a sale is quite another. This page first appeared on our .com site back in 2011 when we were regularly hearing from Brokers that the conversion rates being secured from ‘cold’...
by Malcolm Rose | Jun 16, 2014 | Insurance Broker Marketing Advice
In March 2011, a far reaching research paper was issued by specialist research firm Mactavish in association with PWC. It outlined a number of key issues within the industry and looked to set out recommendations on how to overcome some of the perceived challenges. 3...
by Ben Rose | Feb 4, 2014 | Insurance Broker Marketing Advice
Telemarketing is Dead, Long Live Telemarketing [Part 2] [thumb_boxes] [thumb_item image_url=”https://thekey2growth.co.uk/wp-content/uploads/2014/01/King_Cat-203×240.jpg” title=” Le roi est mort, vive le roi ! “][/thumb_item] In Part 1 of...
by Ben Rose | Jan 27, 2014 | Direct Marketing, Insurance Broker Marketing Advice, Reports & Articles, Telemarketing
B2B insurance telemarketing and just cold calling in general are getting tougher. Telemarketing companies are leaving the insurance sector for greener pastures. Those that remain fight for introductions and they fight in what (as we shall see) some business owners are...
by Ben Rose | Jan 23, 2014 | Insurance Broker Marketing Advice, Reports & Articles
One of the Key points to take from our findings is the true value of targeted nurturing and how it can increase the volume of quality leads, the end result being quality new and retainable business. Please click here to view our 2011 report in PDF format – The...
