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Direct Marketing and Direct Response Marketing: What they are, and how they differ

by Ben Rose | May 21, 2014 | B2B Marketing Advice, Direct Marketing, Direct Response Marketing

You may have noticed that we are great believers in both Direct Marketing and Direct Response Marketing  (DRM). And no, they are not the same! Direct Response Marketing you might have guessed, asks for a direct response from the audience. It is not limited to sales...

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