Everybody wants more business.
However turning this desire into a strategic aim, with the appropriate planning and activity to make it happen, is often crippled with challenges.
The 2011 report from our archive;’Three Reasons Why Your Prospects Don’t Buy (And What to do About it)‘, looked at some of the issues affecting the growth of Insurance Brokers. The particular focus was on organic growth in the 5-100k premium SME market. To view the PDF article please click here.
Although the landscape has certainly moved on in the last few years, there is no doubt that the challenges of prospect apathy and loyalty, as well as unfavourable market conditions, are still very much a concern.
Clearly you still need to nurture your prospects, and improve the quality of your connections with them; if you are to overcome these issues.
If you found this useful, you may like to view the other articles in our broker archive:
If you’d like to contact us about any of the reports in our archive then please: Contact Malcolm or Ben on 01293 880 180 or email insurance@thekey2growth.co.uk, or head over to our contact form and social media accounts here.