by Malcolm Rose | Jun 16, 2014 | Insurance Broker Marketing Advice
In March 2011, a far reaching research paper was issued by specialist research firm Mactavish in association with PWC. It outlined a number of key issues within the industry and looked to set out recommendations on how to overcome some of the perceived challenges. 3...
by Malcolm Rose | Jan 14, 2014 | B2B Marketing Advice, Insurance Broker Marketing Advice, Reports & Articles
This article is about the first step to improving your sales conversions. It is proof of how a series of minor improvements can help you increase sales dramatically. Of course the better your starting position, the less likely you are to have dramatic improvements....
by Malcolm Rose | Jan 12, 2014 | Insurance Broker Marketing Advice, Reports & Articles
The Importance of Sales Pipeline Management Sales Pipeline Management is one of those subjects where it is easy to gain a little knowledge, although perhaps a little harder to get to a true understanding of what it really means. In this article I explore the key...
by Malcolm Rose | Nov 12, 2013 | Insurance Broker Marketing Advice
Of course it helps retention if you continue to deliver quality value once new business has been secured. There are key messages and information which shared in a timely fashion, could greatly improve your client satisfaction. Talking with prospective clients on...
