by Ben Rose | Dec 3, 2014 | Insurance Broker Marketing Advice, Reports & Articles, Telemarketing
Please note this post is primarily aimed at insurance brokers looking to grow their commercial book in the 10-250k premium space – though does have wider relevance. I recently talked on Linked IN about the Cold Call Challenge to Insurance Brokers. The challenge...
by Ben Rose | Jun 10, 2014 | B2B Marketing Advice, Direct Marketing
Direct Marketing is defined by direct marketing legend Drayton Bird as: “any advertising activity which creates and exploits a direct relationship between you and your prospect or customer as an individual” Now you may have noticed that we are great believers in both...
by Ben Rose | May 21, 2014 | B2B Marketing Advice, Direct Marketing, Direct Response Marketing
You may have noticed that we are great believers in both Direct Marketing and Direct Response Marketing (DRM). And no, they are not the same! Direct Response Marketing you might have guessed, asks for a direct response from the audience. It is not limited to sales...
by Ben Rose | Jan 27, 2014 | Direct Marketing, Insurance Broker Marketing Advice, Reports & Articles, Telemarketing
B2B insurance telemarketing and just cold calling in general are getting tougher. Telemarketing companies are leaving the insurance sector for greener pastures. Those that remain fight for introductions and they fight in what (as we shall see) some business owners are...
