by Ben Rose | Jan 16, 2014 | Insurance Broker Marketing Advice, Reports & Articles
Everybody wants more business. However turning this desire into a strategic aim, with the appropriate planning and activity to make it happen, is often crippled with challenges. The 2011 report from our archive;’Three Reasons Why Your Prospects Don’t Buy...
by Malcolm Rose | Jan 14, 2014 | B2B Marketing Advice, Insurance Broker Marketing Advice, Reports & Articles
This article is about the first step to improving your sales conversions. It is proof of how a series of minor improvements can help you increase sales dramatically. Of course the better your starting position, the less likely you are to have dramatic improvements....
by Malcolm Rose | Jan 12, 2014 | Insurance Broker Marketing Advice, Reports & Articles
The Importance of Sales Pipeline Management Sales Pipeline Management is one of those subjects where it is easy to gain a little knowledge, although perhaps a little harder to get to a true understanding of what it really means. In this article I explore the key...
by Malcolm Rose | Nov 12, 2013 | Insurance Broker Marketing Advice
Of course it helps retention if you continue to deliver quality value once new business has been secured. There are key messages and information which shared in a timely fashion, could greatly improve your client satisfaction. Talking with prospective clients on...
by Ben Rose | Oct 30, 2013 | Insurance Broker Marketing Advice
Last week I looked at the websites of 9 local brokers to see what they had to say. If you haven’t seen the post; check it out here. As they were all so similar, I thought it would be interesting to see how they compare as a whole to a national broker. Enter...
by Ben Rose | Oct 28, 2013 | Insurance Broker Marketing Advice
Last week I looked at the websites of 9 local brokers to see what they had to say. If you haven’t seen the post; check it out here. I looked at their general positioning, although there were 3 comments with some some more specific detail that...
