by Ben Rose | Jun 9, 2014 | B2B Marketing Advice, Social Media, Twitter
If you’re a heavy tweeter you need to check out the slide share below (or read on)… Now I must admit, other than my social experiment (blog to follow soon), I don’t really use Twitter. Usually because as a tool it has not proven to offer my clients...
by Ben Rose | Jun 6, 2014 | B2B Marketing Advice, Copywriting
I came across this question in a forum the other day: “do you think it is a good idea to apply the 80/20 rule (pareto principle) to copywriting or should one strive for the 100%?” Well, if you have ever tried to get a piece of copy to 100%, then you...
by Ben Rose | May 21, 2014 | B2B Marketing Advice, Direct Marketing, Direct Response Marketing
You may have noticed that we are great believers in both Direct Marketing and Direct Response Marketing (DRM). And no, they are not the same! Direct Response Marketing you might have guessed, asks for a direct response from the audience. It is not limited to sales...
by Ben Rose | Feb 4, 2014 | Insurance Broker Marketing Advice
Telemarketing is Dead, Long Live Telemarketing [Part 2] [thumb_boxes] [thumb_item image_url=”https://thekey2growth.co.uk/wp-content/uploads/2014/01/King_Cat-203×240.jpg” title=” Le roi est mort, vive le roi ! “][/thumb_item] In Part 1 of...
by Ben Rose | Jan 27, 2014 | Direct Marketing, Insurance Broker Marketing Advice, Reports & Articles, Telemarketing
B2B insurance telemarketing and just cold calling in general are getting tougher. Telemarketing companies are leaving the insurance sector for greener pastures. Those that remain fight for introductions and they fight in what (as we shall see) some business owners are...
