by Ben Rose | Jun 30, 2014 | B2B Marketing Advice, Facebook
With Facebook’s custom audience feature, you are able to serve ads to specific individuals if you have either their email address, Facebook ID or mobile number. If Facebook can match a user on the above, you can market directly to them. For B2C this is obviously...
by Ben Rose | Jun 9, 2014 | B2B Marketing Advice, Social Media, Twitter
If you’re a heavy tweeter you need to check out the slide share below (or read on)… Now I must admit, other than my social experiment (blog to follow soon), I don’t really use Twitter. Usually because as a tool it has not proven to offer my clients...
by Jon Riley | May 5, 2014 | B2B Marketing Advice, Social Media
Love it or hate, Facebook is here to stay and is a huge player in the online world. When thinking about an online strategy, you have to consider Facebook. I won’t list the statistics of what percentage of the planet are on Facebook, or how many people use it every...
by Jon Riley | May 1, 2014 | B2B Marketing Advice, Social Media
One thing that is always true about Social Media is that it is constantly evolving. Another is that if you are in business, you need to be engaged with Social Media. In its broadest terms, a company’s aim with social media should be this. Know me, like me, buy from...
