by Ben Rose | Dec 3, 2014 | Insurance Broker Marketing Advice, Reports & Articles, Telemarketing
Please note this post is primarily aimed at insurance brokers looking to grow their commercial book in the 10-250k premium space – though does have wider relevance. I recently talked on Linked IN about the Cold Call Challenge to Insurance Brokers. The challenge...
by Ben Rose | Jan 27, 2014 | Direct Marketing, Insurance Broker Marketing Advice, Reports & Articles, Telemarketing
B2B insurance telemarketing and just cold calling in general are getting tougher. Telemarketing companies are leaving the insurance sector for greener pastures. Those that remain fight for introductions and they fight in what (as we shall see) some business owners are...
by Ben Rose | Jan 23, 2014 | Insurance Broker Marketing Advice, Reports & Articles
One of the Key points to take from our findings is the true value of targeted nurturing and how it can increase the volume of quality leads, the end result being quality new and retainable business. Please click here to view our 2011 report in PDF format – The...
by Ben Rose | Jan 16, 2014 | Insurance Broker Marketing Advice, Reports & Articles
Everybody wants more business. However turning this desire into a strategic aim, with the appropriate planning and activity to make it happen, is often crippled with challenges. The 2011 report from our archive;’Three Reasons Why Your Prospects Don’t Buy...
by Malcolm Rose | Jan 14, 2014 | B2B Marketing Advice, Insurance Broker Marketing Advice, Reports & Articles
This article is about the first step to improving your sales conversions. It is proof of how a series of minor improvements can help you increase sales dramatically. Of course the better your starting position, the less likely you are to have dramatic improvements....
by Malcolm Rose | Jan 12, 2014 | Insurance Broker Marketing Advice, Reports & Articles
The Importance of Sales Pipeline Management Sales Pipeline Management is one of those subjects where it is easy to gain a little knowledge, although perhaps a little harder to get to a true understanding of what it really means. In this article I explore the key...
