by Ben Rose | Jan 23, 2014 | Insurance Broker Marketing Advice, Reports & Articles
One of the Key points to take from our findings is the true value of targeted nurturing and how it can increase the volume of quality leads, the end result being quality new and retainable business. Please click here to view our 2011 report in PDF format – The...
by Ben Rose | Jan 16, 2014 | Insurance Broker Marketing Advice, Reports & Articles
Everybody wants more business. However turning this desire into a strategic aim, with the appropriate planning and activity to make it happen, is often crippled with challenges. The 2011 report from our archive;’Three Reasons Why Your Prospects Don’t Buy...
by Ben Rose | Oct 30, 2013 | Insurance Broker Marketing Advice
Last week I looked at the websites of 9 local brokers to see what they had to say. If you haven’t seen the post; check it out here. As they were all so similar, I thought it would be interesting to see how they compare as a whole to a national broker. Enter...
by Ben Rose | Oct 28, 2013 | Insurance Broker Marketing Advice
Last week I looked at the websites of 9 local brokers to see what they had to say. If you haven’t seen the post; check it out here. I looked at their general positioning, although there were 3 comments with some some more specific detail that...
by Ben Rose | Oct 23, 2013 | Insurance Broker Marketing Advice
Why don’t more prospects just knock on your door? Our findings are that many businesses have no idea how to compare insurance brokers – in their view brokers all seem to do the same thing – they have an existing relationship that works, so why entertain change?...
