by Ben Rose | Dec 3, 2014 | Insurance Broker Marketing Advice, Reports & Articles, Telemarketing
Please note this post is primarily aimed at insurance brokers looking to grow their commercial book in the 10-250k premium space – though does have wider relevance. I recently talked on Linked IN about the Cold Call Challenge to Insurance Brokers. The challenge...
by Ben Rose | Jun 30, 2014 | B2B Marketing Advice, Facebook
With Facebook’s custom audience feature, you are able to serve ads to specific individuals if you have either their email address, Facebook ID or mobile number. If Facebook can match a user on the above, you can market directly to them. For B2C this is obviously...
by Ben Rose | Jun 16, 2014 | Insurance Broker Marketing Advice
The Key 2 Maximising Sales Getting quality leads is one thing, converting the opportunity to a sale is quite another. This page first appeared on our .com site back in 2011 when we were regularly hearing from Brokers that the conversion rates being secured from ‘cold’...
by Ben Rose | Jun 10, 2014 | B2B Marketing Advice, Outsourcing Your Marketing
My company, The Key 2 Growth, provide lead generation services. So you would be forgiven for thinking this post is about to cause some serious pain in the board room. Then again, if you’ve checked out our strap line; Making Success Inevitable. You might be...
by Ben Rose | Jun 10, 2014 | B2B Marketing Advice, Direct Marketing
Direct Marketing is defined by direct marketing legend Drayton Bird as: “any advertising activity which creates and exploits a direct relationship between you and your prospect or customer as an individual” Now you may have noticed that we are great believers in both...
