by Ben Rose | Jun 30, 2014 | B2B Marketing Advice, Facebook
With Facebook’s custom audience feature, you are able to serve ads to specific individuals if you have either their email address, Facebook ID or mobile number. If Facebook can match a user on the above, you can market directly to them. For B2C this is obviously...
by Ben Rose | Jun 10, 2014 | B2B Marketing Advice, Outsourcing Your Marketing
My company, The Key 2 Growth, provide lead generation services. So you would be forgiven for thinking this post is about to cause some serious pain in the board room. Then again, if you’ve checked out our strap line; Making Success Inevitable. You might be...
by Ben Rose | Jun 10, 2014 | B2B Marketing Advice, Direct Marketing
Direct Marketing is defined by direct marketing legend Drayton Bird as: “any advertising activity which creates and exploits a direct relationship between you and your prospect or customer as an individual” Now you may have noticed that we are great believers in both...
by Ben Rose | Jun 9, 2014 | B2B Marketing Advice, Social Media, Twitter
If you’re a heavy tweeter you need to check out the slide share below (or read on)… Now I must admit, other than my social experiment (blog to follow soon), I don’t really use Twitter. Usually because as a tool it has not proven to offer my clients...
by Ben Rose | Jun 6, 2014 | B2B Marketing Advice, Copywriting
I came across this question in a forum the other day: “do you think it is a good idea to apply the 80/20 rule (pareto principle) to copywriting or should one strive for the 100%?” Well, if you have ever tried to get a piece of copy to 100%, then you...
by Ben Rose | May 21, 2014 | B2B Marketing Advice, Direct Marketing, Direct Response Marketing
You may have noticed that we are great believers in both Direct Marketing and Direct Response Marketing (DRM). And no, they are not the same! Direct Response Marketing you might have guessed, asks for a direct response from the audience. It is not limited to sales...
